08 Nov SEO and SMO: A Necessity in the Modern Day!
Just like librarians, search engines on the internet keep information about all the websites available on the World Wide Web and the information they contain. Now, when you search for a particular topic, what the search engine does is run a search algorithm to provide you with the most relevant websites that have the information closest to what you are searching for. This is not as easy as it might seem. Each day hundreds of websites get added to the web. In what ranking they appear when you search is determined by a number of factors, collectively known as Search Engine Optimization and Social Media Optimization. When the website has a higher ranking, there is a higher probability of more people finding and accessing that website. Here’s a quick guide for you:
- Words and Titles: Search engines have knowledge about every word a website contains. When you enter a particular word on the search engine, it uses that keyword to narrow the WebPages that contain it. This again is segregated based on the number of times that keyword appears on that particular webpage. Higher the frequency of the keyword, higher its ranking is.
- Social Media Optimization: As opposed to the common misconception, getting your page registered on every social media, namely Facebook, Twitter, Instagram, LinkedIn, etc does not increase the linkability. It holds much more importance when others recommend your page or rather when the links come from a third party website. Social shares carry way more relevance and credibility when it comes from someone else. Just like in real life, bragging about yourself will make you lose friends whereas someone recommending you will gain you followers, the scenario on the internet is no different. This helps your content get more widespread. Greater the number of links coming from different websites, higher will your website climb up the rank ladder. One tiny disclaimer tough, please ensure that the links are coming from trusted pages and not random ones because the latter might prove to be counterproductive. Also, the words that the link contains matter!
- Ensure bookmarking and tagging: One way to ensure this, as you may have noticed while registering for various websites, is they ensure that you like their page on various social media. This helps because it not only gains you more followers leading to greater credibility but also takes its ranking higher. Include a lot of relevant tags and keywords and make bookmarking easy on various other media other than your own homepage.Various SEO company and Social Media Optimization company use the above-mentioned techniques combined with a whole lot of other technicalities to ensure your webpage get its desired attention and audience popularity. This has not only become a growing trend but has taken the position of an inevitable measure to get your content across on the internet!